The market made a transition from owned fleet to a fleet aggregator model where anyone could own a car and become an entrepreneur in fact, ola cabs conducted a. Due to international competitor such as, flipkart has to change its strategy according to the competition. Ikea case study history of ikea ikea business model. Flipkart is one of the top 3 unicorns from india in the online selling space.
The company selected is flipkart which will help the new business man to understand the importance and development of efficient supply chain management for successful business. The company in the later half of last decade got funded and ventured into full fledged online retail selling almost everything. For many of the case studies, teaching notes are available. Success story of a startup a case study of ola cabs. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. Mar 24, 2017 flipkart s likely acquisition of ebays india arm has more to do with its eagerness to get the badlyneeded capital than what the dormant ecommerce site, a distant sixth in the pecking order, would bring to the table in terms of business, say industry watchers. Research scholar, aima, new delhi, india statement of originality the case study is the authors own work and has not already been presented, published or submitted for. Flipkart started its operation with the inventory led model, which required huge investment in warehouse and logistics, however it has changed the model and it.
Flipkart was initially an online book selling website just like the way amazon started in usa. The business model of paytm from a recharge web site to a. This case study aims to understand the marketing strategy, brand awareness, swot analysis,functioning of flipkart. It created surprise for few and depressed many customers.
Information technology it has transformed the way people work. Flipkart is an online shopping destination for india founded in 2007 by sachin bansal and binny bansal. This video is presented by none other than dries buyraert, the founder of drupal which is the largest open source project of today. Flipkart is one of the top 3 ecommerce companies of india. The company started with an inventory based model, but it was in 20 that it moved to a market place model, which is how even operates. W14222 pdf eng is among indias best known online retai. Amazon was founded in 1994 at washington in the us works in ecommerce and cloud computing. Business development team is responsible for all the activities related to sales including vendor management to pricing and discount strategy. Marketing strategy of flipkart flipkart strategic analysis. Pdf case study of an emerging giant in the online world. Flipkart started its operation with the inventory led model, which required huge investment in warehouse and logistics, however it has changed the model and it is using both inventory led and market place models.
It was founded in october2007 by sachin bansal and binny bansal no relation. Nov 24, 2017 case study flipkart is an electronic commerce company headquartered in bengaluru, india. Amazon provides their services in 14 different countries including netherlands, united kingdom, united states, china, italy, japan etc. Business models case studies case studybusinessmanagement. Case analysis of business model and evolution is by far the worlds largest ecommerce player in world and had been at the forefront of innovation, adding and refining technology and changing the way customers shopped. Business model analysis for online social shopping companies. Few years back technology brought the shopping information on to the laptops, today it brings the products right to the doorstep. Three years back, amazon had no infrastructure in india, and now it dominates the indian markets. This case study is based on the customer reactions towards the promotional. Paytm priya saxena, department of manegement studies, hr,tmimt. Case study flipkart is an electronic commerce company headquartered in bengaluru, india. Oyo claims to be the biggest chain of hotels in the world.
The case study also intends to highlight how the low inventory cost leads to low price. Pdf flipkart big billion day case study researchgate. Founded in 2007, with the ambitious dream of becoming indias, flipkart. Aug 31, 2019 ikea case study business model everybody knows that ikea offers the products at a very lower price than any retail shop. Comparison have been done considering ecommerce challenges, their business model, funding, revenue generation, growth, survival strategies, shoppers online shopping experience. The strategy of flipkart is to invest around 600 crore in its fashion business in coming years to combat with global rivals like amazon and ebay inc. Business model of flipkart website how does flipkart work. Innovation brings with itself a new set of challenges. Reader, school of management, indira gandhi national open university, new delhi, india. By integrating various online information management tools using internet, various innovative companies have set up systems for taking customer orders, facilitate making of payments, customer service, collection of marketing data, and online.
Davinder kaur symbiosis centre for management studies, noida. This case study aims to understand the marketing strategy, brand awareness. In this blog, well talk about ikea case studybusiness model as the swedish furniture company opened its first retail store in india. Case study of an emerging giant in the online world flipkart. Business case studies in business models and business strategy cases, structured assignment,to be used alongwith case studies covering all the areas of business management. Amazon is the worlds largest online marketplace in the world.
Online selling business does not require a huge investment as now a day it is easy to have an online website and this need only one line of business to display. Like walmart acquired flipkart and entered the indian market. An attempt has been made to critically examine various corporate and business level strategies of two big etailers and those are flipkart and amazon. Ikea case study business model everybody knows that ikea offers the products at a very lower price than any retail shop. A case study on supply chain management by flipkart by neetu. According to comscore and amazon claims, flipkart lost its number one position to amazon. Oyos objective is to change the way people stay away from home. The current case discusses innovation in business model of amazon and how it evolved from just an online bookstore into one of the largest ecommerce. Founded in 2007, with the ambitious dream of becoming indias, started out selling publications and quickly expanded its product portfolio to include notebooks, computer peripherals, consumer durables, consumer electronics, fashion accessories, media and games. The new entrant has an opportunity as the industry is growing and no entry barriers are placed by industry regulations, therefore, in this case the threat of new entrant is very high. Flipkart, started by a team of 2 is currently 20000 people strong and has 26 million registered users clocking over 8 million daily visits. Kearney study predicts online retailing in india will expand to 175 million shoppers three times the current number by 2020. Business model of flipkart how does flipkart make money. Flipkart, an ecommerce company started by sachin bansal and binny bansal in the year 2007 to cater.
The business model of paytm from a recharge web site to a payment cum ecommerce marketplace. Business process outsourcing bpoindustry has given a huge push to the car rental industry in india. The goal of this study is to analyze the business model of the case company and compare its business model with its selected main competitors namely yelp, kaboodle, and zlio in order to find out the success factors for an online social shopping company in the fiercer competition. Valuing a venture capitalfunded startup case solution.
Flipkart, often referred to as the amazon of india, was started by two examazon employees, sachin bansal sachin and binny bansal binny, not related in october 2007 with an investment of rs. Businesses need to evolve with improvements in technology to reach new efficiencies, and remain competitive. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. This case aims at examining the business model of flipkart which has specially been designed keeping the youth in mind. An insight into business model of flipkart indias e. Case study cases in marketing created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1086 views three days ago, the big giants like flipkart, amazon received a serious threat from the. Oyo network is into more than 200 cities in india and also in. Ecasestudy2 a case study of flipkart com versus amazon. Flipkart download and upload project reports related to flipkart. Because of cut throughout competition flipkart faces losses many times. It has 100 million paytm wallet users that carry out over 75 million transactions every month 2. This clearly indicates that the fate of the country lies in the hands of its youth.
Flipkart has announced big billion day deal in the year 2014. Flipkarts likely acquisition of ebays india arm has more to do with its eagerness to get the badlyneeded capital than what the dormant ecommerce site, a distant sixth in the pecking order, would bring to the table in terms of business, say industry watchers. It is the second most preferred websites by the people who look for shopping online in india. The company started as an online book seller with 50,000 book titles and got its first order about four months after its launch. How flipkart and amazon makes money ecommerce business. Business model of flipkart india a case study international journal. Efficient use of various marketing strategies has catapulted the company to its success. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. Etailing becomes a viable business model when it efficiently generates demand. Business model innovation in india developing new business models for competitive advantage has become a priority for firms around the world, but relatively little is known about the nature and dynamics of this type of innovation in india. Harvard business case studies solutions assignment help. Success story of a startup a case study of ola cabs 1dr.
Business model flipkart started as a bookselling website, but later went on to operate as a complete online. The company owns many other companies such as, imdb, woot. This case study aims to understand the functioning of flipkart, its methodsof operations, distribution. Flipkart download and upload project reports related to. Jul 11, 2016 flipkart is one of the top 3 unicorns from india in the online selling space. Flipkart business model free download as powerpoint presentation. Myntra has about 100 sellers on board and plans to increase this number to 1,000 by fiscal end. Flipkart has launched its own product range under the name digiflip with products including tablets, usbs, and laptop bags.
May 29, 2019 flipkart is one of the top 3 ecommerce companies of india. Currently, the company is performing above its expectation and it is expected that the company can perform better in the lett. Davinder kaur symbiosis centre for management studies, noida, symbiosis international universi ty, pune. The analysis of the business model of flipkart or how does flipkart make money is of the authors himself, neither the company flipkart or its affiliates have confirmed the same to the author and the descriptions, stats, facts and figures are either obtained through secondary web research or interrogation of the users sellers.
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